Product Strategy|AI & Analytics|Change Management

With roots in AEC, construction, and FinTech, I bring 25 years of experience across product, marketing, data analytics, and change management. I enjoy turning complex data into clear, actionable insights by combining product intuition with Agentic AI, data analytics, and adoption strategies to help users make faster, more confident decisions and drive measurable outcomes.
Opinions build features. Research builds a Product.I enjoy driving product strategy with a blend of Data Analytics and User Research. We are all shipping more with Agentic AI and rapid prototyping, making it more critical to answer the "why" behind building and marketing our products.
With the ability to build rapidly, we risk moving forward without enough certainty. Certain that it's the right thing to build, from many different angles, lenses, and trade-offs. I bring Agentic AI and Customer Analytics to the art of Product Design and Marketing. I enjoy working across Product teams, bringing Engineering and Data Science closer to the customers, and business KPIs that matter. Everything is a product to me, including the very process that Data teams follow to better understand their products, their users' behavior and needs, and how they go to market, experiment, and engage feedback loops to unlock product growth and balance with stable, predictable systems.

With roots in AEC, construction, and FinTech, I bring 25 years of experience across product, marketing, data analytics, and change management. I enjoy turning complex data into clear, actionable insights by combining product intuition with Agentic AI, data analytics, and adoption strategies to help users make faster, more confident decisions and drive measurable outcomes.
At the intersection of data analytics, people, and strategy.
My work lives at the edge of what's technical and what's human: where data tells a story, systems serve people, and change actually sticks.
Product Strategy
Turning messy ambiguity into clear roadmaps, aligned teams, and shipped outcomes, at scale.
AI & Technology Adoption
Building with AI thoughtfully: not hype-first, but outcome-first. Azure certified, hands-on practitioner.
Change + People
Prosci certified in Change Management Principles and ADKAR Methodology
Thinking out loud.
Perspectives on AI, product, leadership, and the messy middle of getting things done.
Certifications
I'm dedicated to being a lifelong (un)learner
Analytics, Data Analysis & Visualization
Data tells a story when you know how to ask the right questions. I use Tableau and analytics workflows to surface insights that drive product decisions and business outcomes.

Interactive dashboards are great for exploring key metrics and trends, or surfacing patterns that inform product decisions. These visualizations were specific to Nebraska voter registrations and trends. View more analytics projects and data visualizations on my Tableau Public profile.
