Ben Poole

Product Strategy|Agentic AI|Change Management

Ben Poole

With roots in Financial Services and FinTech product development, I bring more than 25 years spanning product, marketing, data, and change management. Wealth management intuition is powerful on its own: supported by Agentic AI, analytics, and technology adoption, it becomes a force multiplier.

Opinions build products. Research builds a business.I help product people apply Agentic AI, Data Analytics, and UX Research to make decisions on building and marketing their products.

All Product teams add features and build really great things, but they are often doing it without enough certainty. Certain that it's the right thing to build, from many different angles, lenses, and trade-offs. I bring Agentic AI and Customer Analytics to the art of Product Design and Marketing. I enjoy working across Product teams, bringing Engineering and Data Science closer to the customers, and business KPIs that matter. Everything is a product to me, including the very process that Data teams follow to better understand their products, their users' behavior and needs, and how they go to market, experiment, and engage feedback loops to unlock product growth and balance with stable, predictable systems.

At the intersection of data, people, and strategy.

My work lives at the edge of what's technical and what's human: where data tells a story, systems serve people, and change actually sticks.

Product Strategy

Turning messy ambiguity into clear roadmaps, aligned teams, and shipped outcomes, at scale.

AI & Technology Adoption

Building with AI thoughtfully: not hype-first, but outcome-first. Azure certified, hands-on practitioner.

Change + People

Prosci certified. Change that doesn't account for people isn't change. It's disruption with a timeline.

Thinking out loud.

Perspectives on AI, product, leadership, and the messy middle of getting things done.

Read the Blog →

I put my credentials to work.

Every certification here connects to a project, a team, or an outcome I can point to.

Microsoft Azure CertifiedProsci Change ManagementFINRA Series 6HDR Associate ProfessionalAIM IT Leadership AcademyLUMA Design Thinking
View certifications & featured work →

Analytics, Data Analysis & Visualization

Data tells a story when you know how to ask the right questions. I use Tableau and analytics workflows to surface insights that drive product decisions and business outcomes.

Tableau analytics dashboard showcasing data visualization and analysis

Interactive dashboards are great for exploring key metrics and trends, or surfacing patterns that inform product decisions. These visualizations were specific to Nebraska voter registrations and trends. View more analytics projects and data visualizations on my Tableau Public profile.

Tableau data visualization highlighting Nebraska voter registration patterns and insights