Product Strategy|AI & Data|Change Management|Marketing & UX
With roots in AEC, construction, and FinTech, I bring 25 years of experience across product, marketing, data analytics, and change management. I enjoy turning complex data into clear, actionable insights by combining product intuition with Agentic AI, data analytics, and adoption strategies to help users make faster, more confident decisions and drive measurable outcomes.
If Product is the art of what's possible, Data is the art of what's knowable.
Together, they are the art of what's needed.
Agentic tools & models make output less expensive; but cheap output isn't impact.
And when anyone can build anything, the hard part is knowing what's worth building. I'm a Senior product leader with 25 years of experience answering that question. I've spent my career bringing UX, Product, Engineering, Data Science, and Marketing closer to customers and the KPIs that matter: turning opinion-driven roadmaps into evidence-driven decisions. I bring Agentic AI and Customer Analytics to that work, so Product teams can move at AI speed without losing the plot on what's worth shipping.
With roots in AEC, construction, and FinTech, I bring 25 years of experience across product, marketing, data analytics, and change management. I enjoy turning complex data into clear, actionable insights by combining product intuition with Agentic AI, data analytics, and adoption strategies to help users make faster, more confident decisions and drive measurable outcomes.
At the intersection of data analytics, people, and strategy.
My work lives at the edge of what's technical and what's human: where data tells a story, systems serve people, and change actually sticks.
Product Strategy
Turning messy ambiguity into clear roadmaps, aligned teams, and shipped outcomes, at scale.
AI & Technology Adoption
Building with AI thoughtfully: not hype-first, but outcome-first. Azure certified, hands-on practitioner.
Change + People
Prosci certified in Change Management Principles and ADKAR Methodology
Thinking out loud.
Perspectives on AI, product, leadership, and the messy middle of getting things done.
Certifications
Lifelong un-learner
Analytics, Data Analysis & Visualization
Data tells a story when you know how to ask the right questions. I use Tableau and analytics workflows to surface insights that drive product decisions and business outcomes.
Interactive dashboards are great for exploring key metrics and trends, or surfacing patterns that inform product decisions. These visualizations were specific to Nebraska voter registrations and trends. View more analytics projects and data visualizations on my Tableau Public profile.
